Words carry the seed of intention. What you think and what you say create your future.
I sometimes use words in an even deeper way: to attune someone to a new vibration. In that case, words are an excuse for my voice to sing the vibration of the attunement.
For example if I am talking about ‘respect’, it is my intention that whomever is listening to me receives an attunement to the vibration of the Divine’s definition of respect. Not my definition, not yours. The Divine’s. Just like that, on the vibration of a word.
Re-think your power for co-creation and attune each other to the best that is available to you as incarnated souls in a physical human body.